As the year comes to an end, we look ahead to the key technology trends that will shape the enterprise landscape in 2023. There are many developments that businesses need to watch to stay competitive.
To help you adapt to the rapidly evolving tech industry we’ll be discussing the following trends:
- The rise of artificial intelligence
- No-code & low-code platforms
- The cybersecurity risks associated with the cloud
- The hybrid work model
- The importance of sustainable technology
1. Artificial Intelligence
Artificial intelligence has been making headlines and transforming the way we live, work, travel, and do business. The upcoming year is likely when its adoption by small- and midsize businesses (SMBs) will skyrocket.
AI can help businesses:
- Automate email marketing
- Provide improved customer support
- Turn data into actionable insights
- Enhance internal accounting processes
- Identify cross-selling and upselling opportunities
- Reduce time spent on mundane tasks
The recent public release of OpenAI’s ChatGPT has convinced the whole world that AI can be a powerful personal assistant by:
- Always being ready and willing to answer questions
- Brainstorming creative ideas
- Writing answers to emails based on short prompts
2. Cloud Security
The 2022 Flexera State of the Cloud Report revealed that 63 percent of SMB workloads, and 62 percent of SMB data, will live in a public cloud in 2023. Small business owners are aware of the benefits cloud computing has to offer.
What they may not be aware of yet are the cybersecurity risks that come with cloud computing, including:
- Unauthorized access and leaks
- Third-party data breaches
- Insider attacks
- Distributed denial-of-service attacks (DDoS)
It’s only a matter of time before cybercriminals shift their focus away from on-premise environments to the cloud.
To win this cat-and-mouse game, businesses will need to improve their cloud security – which is why you’ll hear a lot about it in 2023.
3. No-Code and Low-Code
No-code and low-code platforms make it possible to create custom applications with little to no coding skills. Smaller organizations were at a disadvantage compared with large enterprises with well-staffed IT teams until the arrival of these platforms.
The platforms level the playing field by providing an intuitive way to build and deploy custom applications. This is accomplished without specialized coding knowledge or IT resources.
According to Gartner, the worldwide low-code development technologies market will grow by 20 percent in 2023.
Jason Wong, Distinguished VP Analyst, at Gartner explains, “Empowered by the intuitive, flexible, and increasingly-powerful features of low-code development tools, business technologists and citizen technologist personas are developing lightweight solutions to meet business unit needs for enhanced productivity, efficiency, and agility.”
The low-code technologies market is expected to reach a value of $26.9 billion next year.
4. Hybrid Work Model
The COVID-19 pandemic brought with it a mass migration – from offices to remote work to a subsequent return to the office. The pendulum is finally moving toward its natural new central rest position: The hybrid work model.
Organizations get to reap the benefits from employees who now access improved work-life balance. This comes with no negative impact on their productivity. The hybrid work model, however, creates unique cybersecurity risks.
So, it will be a major source of concern for organizations in 2023. In fact, a recent study by the IEEE ranks hybrid work as the second biggest cybersecurity problem – right after cloud computing.
5. Sustainable Technology
In 2023, we will likely see many SMBs adopt sustainability as a priority. This is a decision that will greatly influence their technology investments.
For some, sustainable technology will be a way to practice their values. Others will view it as a strategic move to optimize costs and asset use.
The embrace of technology and sustainable development will fuel further migration to the cloud. Ditching regular upgrades or the replacement of underutilized on-premise servers maximizes profits and is better for the environment.
The same mentality will also influence other IT purchases. So, we can expect even more businesses to prefer more flexible laptops over stationary PCs.
Insightful Technology Adoption Fuels Marketplace Advantages
These key enterprise IT trends are expected to have a significant impact on the way businesses operate. Companies that adapt to these changes will be well-positioned to be competitive in their marketplace next year.
Related content: 6 Cybersecurity threats to watch in 2023
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