It takes a lot of determination, skill, and hard work for a business to succeed in today’s competitive environment. Small and medium-sized businesses (SMBs) are in a particularly tough position because they must constantly balance their limited resources with the pressure to embrace digital transformation.
Even keeping existing infrastructure operational to support core business functions can be challenging when other issues and responsibilities pile up. But without working computers, a stable network, and well-configured software, achieving important business goals is simply not possible.
That’s why more and more businesses worldwide are turning to managed service providers (MSPs), taking advantage of their wide portfolio of IT services to utilize modern business technologies and practices as efficiently as possible.
Managed service providers are companies that deliver IT services to businesses using a managed services model, also known as a fully outsourced model.
Under this model, the provider assumes the responsibility for delivering services like network security or remote connectivity while providing ongoing support to promptly address any issues that may arise with them.
As such, the managed services model can be seen as a proactive alternative to the traditional break/fix or on-demand outsourcing model, where the provider doesn’t anticipate the customer’s needs.
In 2020, the global MSP market was valued at $152.05 billion, and the figure is expected to reach $274.20 billion by 2026. The growth is driven by the increasing adoption of modern business technologies and practices, including cloud computing, big data analytics, and hybrid work.
The right MSP can help its customers succeed in a number of different ways, most of which stem from removing the headaches associated with IT maintenance and leveraging the economies of scale to keep costs low. Let’s explore them.
For regular SMBs, it’s virtually impossible to stay at the cutting-edge of technology while also maintaining focus on core business.
MSPs can equip their customers with cutting-edge technology at the right moment to improve their competitive advantage, such as when a pandemic disrupts established work routines and forces employees to work from a remote location.
Because MSPs offer the same services and solutions to a large number of customers, they can make them affordable even to small businesses with very limited IT budgets.
As businesses embrace digital transformation, they face new kinds of cyber threats, many of which require a wealth of expertise and experience to protect against.
Cybersecurity-savvy MSPs are aware of these threats, and they provide an array of outsourced cybersecurity services to address them, including around-the-clock monitoring, backup and disaster recovery, or endpoint protection, just to give a few examples.
What’s more, MSPs are perfectly positioned to address the threats their customers face because they’re deeply familiar with their IT infrastructures.
Employees in organizations that don’t have an IT department must often be their own customer support, solving day-to-day issues with faulty hardware, buggy software, unreliable network connectivity, and so on.
All this extra work slows them down and prevents them from focusing on their work. And because regular employees are not IT experts, even fairly trivial problems can take them a long time to solve.
By providing ongoing support and proactively monitoring all systems to fix small issues before they grow into large problems, MSPs help employees avoid distractions and stay focused.
The needs of businesses can change rapidly—something the last two years have made painfully obvious. The problem is that businesses that rely solely on their in-house IT resources can’t easily afford to scale their infrastructures up or down as needed.
MSPs introduce scalability in two ways. First, by providing access to IT experts who are ready to start fixing problems, implementing new solutions, and brainstorming IT roadmaps when needed. Second, by helping businesses leverage industry-leading cloud technology.
Businesses that become scalable with the help of MSPs can grow without being hampered by their structure or available resources, making it easy to take advantage of short-lived opportunities.
As we’ve already mentioned several times in this article, MSPs can leverage economies of scale because they offer the same services and solutions to many different customers, but that’s not the only reason why partnering with them can be so cost-effective.
Because MSPs use various pay-as-you-go pricing models, they make IT spending predictable and manageable. Without the looming threat of sudden IT expenses, businesses can make much bolder investments to improve key functions.
Since MSPs are not paid to fix problems but to prevent problems from occurring in the first place, it’s in their best interest to help customers optimize their IT infrastructures by taking advantage of modern technologies, which, coincidently, also tend to be more cost-effective.
Managed service providers can help businesses succeed by making IT services and solutions readily available and affordable. A partnership with a reputable MSP can unlock a world of digital transformation opportunities that lead to an improved efficiency, better customer services, increased productivity, cost savings, and other benefits.
The most difficult step is finding the right MSP, but that’s a problem we would be happy to solve for you. All you need to do is book a consultation with us, and we’ll explain how you can benefit from our exceptional solutions and services.