Updated: December 2, 2022
It takes determination, skill, and hard work for a business to succeed in today’s competitive environment. Small and medium-sized businesses (SMBs) are in a tough position because they must always balance limited resources with the pressure to embrace digital transformation.
Keeping current infrastructure operational, in support of core business functions, is challenging when other issues and responsibilities pile up. Achieving important business goals is simply not possible without working computers, a stable network, and well-configured software.
That’s why businesses worldwide are turning to managed service providers (MSPs). They use an MSPs vast portfolio of IT services to become as efficient – and profitable – as possible through modern business technologies and best practices.
Who Are Managed Service Providers?
Managed service providers are companies that deliver IT services to businesses. They use a managed service model (also known as a fully outsourced model).
The provider assumes the responsibility for delivering services under this model. For example, they might offer network security or remote connectivity all while providing ongoing support to promptly address any issues that may arise.
The managed service model can be seen as a proactive alternative to the traditional break/fix or on-demand outsourcing model. In that model, the provider doesn’t anticipate the customer’s needs.
In 2020, the global MSP market was valued at $152.05 billion, and the figure is expected to reach $274.20 billion by 2026. The growth is driven by the increasing adoption of modern business technologies and practices, including cloud computing, big data analytics, and hybrid work.
5 Ways MSPs Help Businesses Succeed
The right MSP can help you succeed in a variety of ways. Most of which stem from removing the headaches associated with IT maintenance and leveraging the economies of scale to keep costs low.
1. MSPs Equip Businesses with Cutting-Edge Technology
For most SMBs, it’s impossible to stay at the cutting-edge of technology while also maintaining focus on core business.
MSPs can equip you with cutting-edge technology at the right moment to improve your competitive advantage. A great example of this, is when the recent pandemic disrupted established work routines and forced employees to work from a remote location.
Because MSPs offer the same services and solutions to a range of customers, they can make them affordable to small businesses with very limited IT budgets.
2. MSPs Have the Expertise and Experience to Address Cyber Threats
Businesses face new kinds of cyber threats as they embrace digital transformation. These threats require a wealth of expertise and experience to protect against them.
Cybersecurity-savvy MSPs are aware of these threats and provide an array of outsourced cybersecurity services to address them. They can include:
- Around-the-clock monitoring
- Backup and disaster recovery
- Endpoint protection
- And more
MSPs are perfectly positioned to address the threats you face because they will become deeply familiar with your IT infrastructures – enabling them to work fast.
3. MSPs Help Employees Focus on Their Work
Employees in organizations that don’t have an IT department must often be their own customer support. That means they are constantly trying to solve day-to-day issues with:
- Faulty hardware
- Buggy software
- Unreliable network connectivity
- And more
This extra work slows them down. Preventing them from focusing on their core work. Trivial problems can take them a long time to solve because they are regular employees, not IT experts.
MSPs help employees avoid distractions and stay focused by providing ongoing support and proactively monitoring all systems to fix issues before they grow into large problems.
4. MSPs Introduce Scalability to Support Business Growth
The needs of businesses can change rapidly, and it’s something that the last two years have made painfully obvious. The problem is that businesses that rely solely on their in-house IT resources can’t afford to scale their infrastructures up or down as needed.
MSPs introduce scalability in two ways. First, they provide access to IT experts who are ready to:
- Fix problems
- Implement new solutions
- Brainstorm IT roadmaps when needed
Second, they help businesses leverage industry-leading cloud technology.
Businesses that become scalable with the help of MSPs can grow without being hampered by their structure or available resources. This makes it easy to take advantage of short-lived opportunities.
5. MSPs Save Businesses Money in the Short and Long Run
MSPs can leverage economies of scale because they offer the same services and solutions to many different customers. However, that’s not the only reason why partnering with them can be so cost-effective.
Managed service provider pricing works to your benefit. They make IT spending predictable and manageable because they use pay-as-you-go pricing models. This allows businesses to make bolder investments to improve key functions without the looming threat of unexpected IT expenses.
MSPs are not paid to fix problems. It’s their responsibility to prevent problems from occurring. So it’s in their best interest to help customers optimize their IT infrastructures by taking advantage of modern technologies – which also tends to be more cost-effective.
Become More Profitable & Efficient with an MSP
A partnership with a reputable MSP can unlock a world of digital transformation opportunities that lead to improved efficiency, better customer service, increased productivity, cost savings, and other benefits.
The most challenging step is finding the right MSP. Aligned experts would be happy to answer any questions you may have about MSPs or discuss our solutions with you. Book a no-obligation consultation with us here.
If you’re not in the market for an MSP, you can read more valuable content in our blog.
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